In this assignment, we had to find certain words in Chapter 1 of the Marketing 11 book and define them in our own words, trying to acheive the most accurate definitions. I believe that the main core competency being demonstrated in this assignment was Critical Thinking. After we found the words in the chapter, we had to think about the best way to define them, using our own words. We had to think critically in order to obtain the best definition of our own for each word.